How can teams proactively involve customers in the continuous improvement process to ensure that their feedback is effectively incorporated into problem-solving strategies and innovation initiatives?

Teams can proactively involve customers in the continuous improvement process by regularly seeking feedback through surveys, focus groups, and direct communication. They can also involve customers in co-creation sessions where they collaborate on problem-solving strategies and innovation initiatives. By actively listening to customer feedback and involving them in decision-making processes, teams can ensure that their perspectives are effectively incorporated into the development of new products or services. This approach fosters a customer-centric culture within the organization and increases the likelihood of successful outcomes.