How can international teams ensure that their culturally adapted CX strategies remain relevant and impactful as customer preferences and behaviors evolve over time?

International teams can ensure that their culturally adapted CX strategies remain relevant and impactful by regularly monitoring and analyzing customer preferences and behaviors in different markets. They should also engage with local teams and customers to gather feedback and insights to continuously refine their strategies. Additionally, staying updated on cultural trends and changes in each market is essential to adapt the CX strategies accordingly. Regularly reviewing and evaluating the effectiveness of the strategies and making necessary adjustments will help international teams to maintain relevance and impact over time.