How can international teams ensure their culturally-adapted CX strategies remain relevant and impactful in an ever-changing global market landscape filled with evolving customer expectations and preferences?

International teams can ensure their culturally-adapted CX strategies remain relevant and impactful by regularly conducting research to stay updated on evolving customer expectations and preferences in different markets. They can also engage with local teams and customers to gather insights and feedback on the effectiveness of their strategies. Additionally, leveraging technology and data analytics can help teams track and measure the performance of their CX strategies, allowing for adjustments to be made in real-time to better meet customer needs. Lastly, fostering a culture of continuous learning and adaptation within the team can help ensure that strategies remain relevant and impactful in the face of a constantly changing global market landscape.