How can companies ensure that intercultural training for customer experience teams is integrated into ongoing professional development and not just treated as a one-time event?

Companies can ensure that intercultural training for customer experience teams is integrated into ongoing professional development by incorporating it into regular training programs. This can include providing refresher courses, workshops, and resources to reinforce cultural competency skills. Additionally, leadership should emphasize the importance of intercultural training and create a culture that values continuous learning and development in this area. Finally, companies can also encourage team members to apply their learning in real-world scenarios and provide opportunities for feedback and reflection to ensure that the training is being effectively implemented.