How can companies ensure that the intercultural training provided to their customer experience teams is effectively integrated into daily interactions with customers, and what strategies can be implemented to continually improve intercultural competence within the team?

Companies can ensure that intercultural training is effectively integrated into daily interactions by providing ongoing support and reinforcement through regular coaching sessions and feedback. They can also encourage team members to apply their learnings in real-life scenarios and provide opportunities for them to practice their intercultural skills. To continually improve intercultural competence within the team, companies can organize cultural immersion experiences, offer language courses, and provide resources for team members to further educate themselves on different cultures. Additionally, creating a culture of openness, respect, and curiosity towards different cultures can help foster a more inclusive and culturally competent team.