How can design teams ensure that user feedback is integrated seamlessly into the interface design process, while also balancing the need for innovation and creativity in their designs?

Design teams can ensure that user feedback is integrated seamlessly into the interface design process by regularly soliciting feedback from users at different stages of the design process, such as through user testing and surveys. They can also prioritize feedback that aligns with the project goals and objectives, while considering the overall user experience. To balance the need for innovation and creativity in their designs, design teams can use user feedback as a guide to inform their decisions and ensure that any changes made are based on user needs and preferences. This way, they can create innovative designs that also meet the needs and expectations of their target audience.