How can companies ensure that storytelling techniques are effectively integrated into their internal communication strategy to not only engage employees but also drive positive changes in customer experience and overall business performance?

Companies can ensure that storytelling techniques are effectively integrated into their internal communication strategy by aligning stories with the organization's values and goals. They can also train employees on how to effectively tell stories that resonate with their colleagues and customers. Additionally, companies should consistently communicate stories through multiple channels to reach a wider audience and reinforce key messages. By measuring the impact of storytelling on employee engagement, customer experience, and business performance, companies can make data-driven decisions to continuously improve their storytelling efforts.