How can businesses ensure that soft skills training is being effectively integrated into daily customer interactions and not just seen as a one-time training event?

Businesses can ensure that soft skills training is effectively integrated into daily customer interactions by providing ongoing reinforcement and coaching to employees. This can include regular feedback sessions, role-playing exercises, and real-life scenarios to practice and apply learned skills. Additionally, incorporating soft skills into performance evaluations and setting specific goals related to soft skills can help employees understand the importance of utilizing these skills on a daily basis. Finally, creating a culture that values and prioritizes soft skills, and providing resources and support for continuous learning and development, can help ensure that training is not seen as a one-time event but an ongoing process.