How can companies effectively integrate feedback from employees and customers into their CX awards program to continuously enhance employee performance and customer satisfaction, while ensuring alignment with the organization's core values and mission?

Companies can effectively integrate feedback from employees and customers into their CX awards program by regularly collecting feedback through surveys, focus groups, and one-on-one meetings. This feedback can then be analyzed to identify areas for improvement and recognition. By tying performance metrics to specific customer feedback, employees can see the impact of their actions on customer satisfaction and be motivated to make positive changes. Additionally, aligning the CX awards program with the organization's core values and mission ensures that recognition and rewards are given for behaviors that support the overall goals of the company. This approach creates a culture of continuous improvement and customer-centricity, leading to enhanced employee performance and increased customer satisfaction.