How can businesses effectively integrate emotional intelligence into their customer service training programs to ensure that employees are equipped to create genuine, memorable interactions with customers?

Businesses can effectively integrate emotional intelligence into their customer service training programs by incorporating role-playing exercises that simulate real customer interactions. They can also provide ongoing coaching and feedback to help employees develop their empathy and communication skills. Additionally, businesses can encourage a customer-centric mindset by emphasizing the importance of understanding and responding to customers' emotions. By fostering a culture of emotional intelligence within the organization, employees will be better equipped to create genuine, memorable interactions with customers.