How can companies ensure that their CX ambassadors are effectively integrating emerging technologies into their customer experience strategies, and what steps can they take to address any challenges or obstacles that may arise in the process?

Companies can ensure that their CX ambassadors are effectively integrating emerging technologies into their customer experience strategies by providing them with proper training and resources. They can also encourage open communication and collaboration between CX ambassadors and IT teams to ensure seamless implementation of new technologies. In addressing challenges or obstacles that may arise, companies can conduct regular performance reviews, seek feedback from customers, and stay updated on the latest industry trends to adapt their strategies accordingly. Additionally, having a flexible and agile approach to technology adoption can help companies overcome any unexpected hurdles in the process.