How can companies ensure that internal CX stories are effectively integrated into their organizational culture and values, and what role does leadership play in championing the importance of storytelling in driving employee engagement and behavior?

Companies can ensure that internal CX stories are effectively integrated into their organizational culture and values by consistently sharing these stories through various communication channels such as team meetings, newsletters, and internal events. Leadership plays a crucial role in championing the importance of storytelling by actively participating in storytelling initiatives, encouraging employees to share their own experiences, and recognizing and rewarding employees who exemplify the desired behaviors. By incorporating CX stories into the company's narrative and reinforcing them through leadership actions, organizations can inspire employee engagement and behavior that align with their customer-centric values.