How can companies effectively integrate their CX ambassadors into their overall marketing and branding strategies to create a seamless and cohesive customer experience across all touchpoints?

Companies can effectively integrate their CX ambassadors into their marketing and branding strategies by providing them with comprehensive training on the brand's values, messaging, and customer service standards. They should empower ambassadors to act as the face of the brand, engaging with customers in a personalized and authentic manner. By incorporating CX ambassadors into all touchpoints, such as social media, email, and in-person interactions, companies can ensure a consistent and cohesive customer experience that reflects the brand's values and resonates with customers. This integration can help build trust, loyalty, and advocacy among customers, ultimately leading to increased customer satisfaction and retention.