How can organizations ensure that customer insights are continuously integrated into cross-functional teams to maintain a competitive edge in a rapidly changing market?

Organizations can ensure that customer insights are continuously integrated into cross-functional teams by establishing a systematic process for collecting and analyzing customer feedback. This can involve regular surveys, focus groups, and customer interviews. Additionally, organizations can create a culture of customer-centricity by making customer feedback a key performance indicator for all teams. Finally, organizations can utilize technology such as customer relationship management systems to track and manage customer insights across different departments and ensure they are being utilized effectively in decision-making processes.