How can companies effectively integrate customer feedback into their internal CX stories to further enhance employee engagement and drive positive changes in company culture?

Companies can effectively integrate customer feedback into their internal CX stories by regularly collecting and analyzing customer feedback data. This data can be shared with employees through storytelling and workshops to illustrate the impact of their work on customers. By highlighting specific examples of how customer feedback has led to positive changes, employees can better understand the importance of their role in delivering exceptional customer experiences. This can help to enhance employee engagement and foster a customer-centric culture within the company.