How can companies ensure that customer feedback is effectively integrated into employee evaluations to drive meaningful and sustainable improvements in customer satisfaction levels?

Companies can ensure that customer feedback is effectively integrated into employee evaluations by creating a structured feedback system that collects and analyzes customer feedback regularly. This feedback should be directly tied to specific performance metrics for employees. Managers should provide regular training and coaching to employees based on the feedback received to drive improvements in customer satisfaction levels. Additionally, companies can incentivize employees to actively seek and utilize customer feedback in their day-to-day interactions to ensure continuous improvement.