How can companies effectively integrate customer feedback from various channels, such as social media, surveys, and customer service interactions, into their CRM systems to measure the impact of CX guidelines on overall customer satisfaction and loyalty?

Companies can effectively integrate customer feedback from various channels into their CRM systems by first collecting feedback from social media, surveys, and customer service interactions. They can then use data analytics tools to analyze and categorize the feedback to identify trends and patterns. This information can be used to measure the impact of CX guidelines on overall customer satisfaction and loyalty by tracking key metrics such as Net Promoter Score, customer retention rate, and customer lifetime value. By continuously monitoring and adjusting their CX strategies based on this feedback, companies can improve customer satisfaction and loyalty over time.