How can companies effectively integrate customer feedback into their decision-making processes to continuously improve and evolve their customer-centric culture?

Companies can effectively integrate customer feedback into their decision-making processes by first collecting feedback through surveys, reviews, and direct communication channels. They can then analyze this feedback to identify common themes and areas for improvement. Next, companies should prioritize and act on the feedback by making necessary changes to products, services, or processes. Finally, companies should communicate these changes to customers to show that their feedback is valued and acted upon, fostering a customer-centric culture of continuous improvement.