How can companies effectively integrate customer feedback into their decision-making processes to drive continuous improvement and innovation within their customer-centric culture?

Companies can effectively integrate customer feedback into their decision-making processes by collecting feedback through various channels such as surveys, reviews, and social media. They should analyze this feedback to identify common themes and prioritize areas for improvement. Companies should then implement changes based on this feedback and communicate these changes to customers to show that their input is valued. By continuously soliciting, analyzing, and acting on customer feedback, companies can drive continuous improvement and innovation within their customer-centric culture.