How can companies effectively integrate customer feedback into their decision-making processes to ensure continuous improvement in customer-centric behavior throughout the organization?

Companies can effectively integrate customer feedback into their decision-making processes by regularly collecting feedback through surveys, interviews, and social media channels. They should analyze this feedback to identify common themes and areas for improvement. By incorporating customer feedback into strategic planning and operational processes, companies can prioritize initiatives that align with customer needs and preferences. This continuous loop of feedback and action helps drive a customer-centric culture and ensures ongoing improvement in meeting customer expectations.