How can companies effectively integrate customer feedback into their decision-making processes to continuously improve and evolve their customer-centric culture?

Companies can effectively integrate customer feedback into their decision-making processes by implementing regular surveys, feedback forms, and social media monitoring to gather insights. They should analyze the feedback received and identify common themes and trends to prioritize areas for improvement. Companies should also involve cross-functional teams in reviewing and acting on customer feedback to ensure a holistic approach to addressing customer needs. Additionally, creating a feedback loop by communicating changes made based on customer feedback can help build trust and loyalty with customers, ultimately leading to a more customer-centric culture.