How can businesses ensure that customer feedback is consistently integrated into their operations to drive continuous improvement and sustainable growth?

Businesses can ensure that customer feedback is consistently integrated into their operations by implementing a formal feedback collection process, such as surveys or feedback forms. They can also use customer relationship management systems to track and analyze feedback data. Additionally, businesses should regularly review and act upon customer feedback to make necessary improvements to their products or services. Finally, businesses can foster a culture of customer-centricity within their organization to prioritize customer feedback and ensure it is a driving force behind decision-making processes.