In what ways can companies ensure that cultural training and education is integrated into the ongoing development and growth of their customer experience teams to sustain and enhance intercultural competence over time?

Companies can ensure that cultural training and education is integrated into the ongoing development and growth of their customer experience teams by incorporating cultural awareness workshops and seminars into their regular training programs. They can also provide resources such as online courses and reading materials to help team members continuously expand their knowledge of different cultures. Additionally, companies can encourage team members to participate in intercultural activities and events to gain practical experience in interacting with people from diverse backgrounds. It is important for companies to create a culture that values and prioritizes diversity and inclusion, and to regularly assess and update their training programs to keep up with changing cultural dynamics.