How can companies ensure that cultural sensitivity training for customer service employees is integrated into their everyday interactions with customers, rather than just a one-time event?

Companies can ensure that cultural sensitivity training is integrated into everyday interactions with customers by providing ongoing training and resources to reinforce the importance of cultural awareness. They can also incorporate cultural sensitivity into performance evaluations and provide feedback to employees on their interactions with customers. Additionally, companies can encourage open communication and feedback from both employees and customers to continuously improve cultural sensitivity in customer service interactions. Lastly, companies can lead by example by promoting a diverse and inclusive work environment that values and respects cultural differences.