How can organizations effectively integrate cross-functional collaboration into their company culture to ensure sustained improvements in customer experience and innovation over time?

Organizations can effectively integrate cross-functional collaboration into their company culture by fostering open communication and transparency among teams. This can be achieved through regular meetings, workshops, and training sessions that encourage collaboration and idea-sharing. Additionally, setting common goals and objectives that require input from multiple departments can help break down silos and promote teamwork. Providing tools and technology that facilitate collaboration, such as project management software and communication platforms, can also streamline cross-functional efforts and ensure sustained improvements in customer experience and innovation over time.