How can companies integrate artificial intelligence and machine learning into their customer service strategies while still providing a personalized and human-centric experience for their customers?

Companies can integrate AI and machine learning into their customer service strategies by using chatbots and virtual assistants to handle routine inquiries, freeing up human agents to focus on more complex issues. They can also use AI to analyze customer data and predict their needs, allowing for more personalized interactions. To maintain a human-centric experience, companies should ensure that AI tools are used to enhance, not replace, human interaction, and provide training to employees on how to effectively use these technologies to better serve customers. Additionally, companies can offer multiple channels for customer support, allowing customers to choose the level of automation they are comfortable with.