How can leaders inspire and empower employees to actively participate in creating a customer-oriented culture, rather than just passively observing their behaviors?

Leaders can inspire and empower employees by clearly communicating the importance of a customer-oriented culture and setting a positive example through their own actions. They can involve employees in decision-making processes and provide opportunities for them to contribute ideas and feedback. Leaders should also recognize and reward employees who demonstrate customer-centric behaviors, creating a culture that values and encourages active participation in creating positive customer experiences.