What innovative methods can companies use to gather customer feedback and measure the success of their customer-centric initiatives beyond traditional surveys and reviews?

Companies can leverage social media listening tools to gather real-time feedback from customers across various platforms. They can also conduct in-depth interviews or focus groups to gain deeper insights into customer experiences and preferences. Additionally, companies can use data analytics and customer behavior tracking to measure the success of their customer-centric initiatives, such as analyzing customer retention rates, repeat purchases, and customer lifetime value. Experimenting with new technologies like AI-powered chatbots or interactive feedback tools can also provide innovative ways to engage with customers and gather feedback.