How can actively involving customers in the design process lead to a more innovative and impactful product or service that stands out in the market?

Actively involving customers in the design process allows companies to gain valuable insights into customer preferences, needs, and pain points. By incorporating customer feedback and ideas into the design process, companies can create products or services that are more tailored to meet customer demands. This customer-centric approach can lead to more innovative and impactful products that resonate with the target market, ultimately setting the company apart from competitors. Additionally, involving customers in the design process can help build brand loyalty and trust, as customers feel valued and heard in the development of the final product.