In what ways can companies incentivize customers to participate in feedback surveys and ensure a higher response rate for more accurate insights?

Companies can incentivize customers to participate in feedback surveys by offering rewards such as discounts, coupons, or entries into prize drawings. They can also personalize the survey experience by tailoring questions to the individual's previous interactions with the company. Additionally, companies can communicate the value of feedback by showing how it will be used to improve products or services. Finally, making the survey quick and easy to complete can help ensure a higher response rate for more accurate insights.