How can businesses incorporate unexpected gestures of appreciation into their customer service strategy to surprise and delight their customers?

Businesses can incorporate unexpected gestures of appreciation into their customer service strategy by sending handwritten thank you notes, providing personalized discounts or gifts based on customer preferences, or offering surprise upgrades or complimentary services. These gestures can help create a positive and memorable experience for customers, leading to increased loyalty and word-of-mouth referrals. By consistently going above and beyond customer expectations, businesses can differentiate themselves from competitors and build strong relationships with their customers.