How can companies ensure that they are effectively incorporating customer feedback into their CX strategy and not just collecting it for the sake of it?

Companies can ensure they are effectively incorporating customer feedback into their CX strategy by setting clear objectives and goals for collecting feedback, regularly analyzing and acting upon the feedback received, actively involving customers in the feedback process through surveys, interviews, and focus groups, and integrating feedback into all aspects of the business, from product development to customer service. It is important for companies to demonstrate to customers that their feedback is valued and used to drive improvements in order to build trust and loyalty.