How can companies ensure that customer feedback is effectively incorporated into employee evaluations in a way that truly benefits both the employees and the customers?

Companies can ensure that customer feedback is effectively incorporated into employee evaluations by implementing a structured feedback system that collects customer input regularly. This feedback should be specific, actionable, and tied to measurable performance indicators for employees. Managers should provide constructive coaching and support to help employees address areas for improvement identified through customer feedback. Additionally, companies can create a culture that values customer feedback and encourages employees to actively seek input from customers to continuously improve their performance. This approach ensures that employee evaluations are meaningful and result in better service for customers.