How can companies ensure that customer feedback is effectively incorporated into employee evaluations to drive continuous improvement in both business performance and customer satisfaction?

Companies can ensure that customer feedback is effectively incorporated into employee evaluations by implementing regular feedback mechanisms from customers, such as surveys or reviews. This feedback should be analyzed and shared with employees during performance evaluations to identify areas for improvement. Managers should work with employees to set specific goals based on customer feedback and provide ongoing support and training to help them meet those goals. By creating a culture of continuous improvement and emphasizing the importance of customer satisfaction, companies can drive better business performance and increase customer loyalty.