How can companies ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements in overall business performance rather than just short-term gains?

Companies can ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements in overall business performance by creating a culture of continuous improvement and learning. This can be achieved by providing ongoing training and development opportunities for employees based on customer feedback. Additionally, companies should align employee goals and incentives with customer satisfaction metrics to ensure that improvements are sustained over the long term. Finally, regular monitoring and tracking of customer feedback and employee performance can help identify trends and areas for improvement to drive long-term success.