How can companies ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements in business performance and profitability over the long term?

Companies can ensure that incorporating customer feedback into employee evaluations leads to sustainable improvements by creating a structured feedback mechanism that allows for regular input from customers. This feedback should be tied to specific performance metrics and incorporated into employee evaluations to drive accountability and action. Additionally, companies should provide training and resources to help employees understand and act on customer feedback effectively. Finally, leadership should champion a customer-centric culture that values continuous improvement and innovation based on customer insights.