How can businesses ensure that incorporating customer feedback into employee evaluations leads to sustainable long-term growth and success, rather than just short-term improvements?

Businesses can ensure that incorporating customer feedback into employee evaluations leads to sustainable long-term growth and success by aligning feedback with long-term strategic goals and objectives. They should provide ongoing training and support to help employees effectively implement feedback into their work processes. Additionally, businesses should create a culture that values and prioritizes customer feedback, encouraging employees to continuously seek ways to improve and innovate based on customer insights. Regularly tracking and monitoring the impact of customer feedback on key performance indicators can also help ensure that improvements are sustained over time.