How can companies incorporate customer feedback into their strategies for increasing understanding and collaboration between different CX-related roles to ensure continuous improvement and alignment with customer needs and expectations?

Companies can incorporate customer feedback into their strategies by implementing regular feedback collection mechanisms such as surveys, interviews, and focus groups. This feedback should be analyzed and shared across different CX-related roles to foster understanding and collaboration. By encouraging open communication and sharing insights from customer feedback, companies can align their strategies with customer needs and expectations. Additionally, creating cross-functional teams dedicated to addressing customer feedback can help drive continuous improvement and ensure alignment with customer expectations.