How can companies effectively incorporate customer feedback into their CX initiatives to drive continuous improvement and enhance overall customer satisfaction?

Companies can effectively incorporate customer feedback into their CX initiatives by actively soliciting feedback through surveys, interviews, and social media channels. They should analyze this feedback to identify trends and areas for improvement. Companies should then prioritize and implement changes based on this feedback to show customers that their opinions are valued and acted upon. By continuously monitoring and adjusting their CX initiatives based on customer feedback, companies can drive continuous improvement and ultimately enhance overall customer satisfaction.