How can businesses go beyond just addressing customer feedback and truly incorporate it into their company culture to continuously drive innovation and improvement in their CX strategies?

Innovation
Businesses can incorporate customer feedback into their company culture by creating a feedback loop that encourages open communication and collaboration between different departments. They can also prioritize customer feedback by regularly reviewing and analyzing it to identify trends and areas for improvement. Additionally, businesses can empower employees at all levels to act on customer feedback by providing them with the necessary resources and support to make changes that will enhance the overall customer experience. By embedding a customer-centric mindset into their company culture, businesses can continuously drive innovation and improvement in their CX strategies.