How can businesses ensure that customer feedback is not only incorporated into employee evaluations, but also used to drive positive change and innovation within the organization?

Businesses can ensure that customer feedback is incorporated into employee evaluations by establishing clear communication channels between customers and employees, such as surveys or feedback forms. They can also create a culture that values and prioritizes customer feedback by providing training and resources for employees to analyze and act on feedback. To drive positive change and innovation within the organization, businesses can encourage employees to brainstorm and implement new ideas based on customer feedback, and reward and recognize employees who successfully implement changes that improve customer satisfaction. Additionally, businesses can regularly review and assess the impact of customer feedback on key performance indicators to track progress and identify areas for further improvement.