How can businesses ensure that they are actively incorporating customer feedback into their decision-making processes to continuously improve their brand image and credibility?

Businesses can actively incorporate customer feedback into their decision-making processes by regularly collecting and analyzing feedback through surveys, reviews, and social media. They should prioritize customer feedback by creating a system to track and address customer concerns and suggestions. Additionally, businesses can involve customers in the decision-making process by seeking their input on new products, services, and marketing strategies. By consistently listening to and acting on customer feedback, businesses can improve their brand image and credibility by demonstrating their commitment to meeting customer needs and expectations.