How can international teams ensure that they are effectively incorporating cultural sensitivities and preferences into their strategies for enhancing customer experiences across diverse backgrounds, and what steps can they take to constantly adapt and evolve in response to changing customer needs and expectations?

International teams can ensure they are effectively incorporating cultural sensitivities and preferences by conducting thorough research on the target market's cultural norms, values, and behaviors. They can also engage with local experts or hire employees from diverse backgrounds to provide insights and perspectives. To constantly adapt and evolve in response to changing customer needs and expectations, teams can regularly collect feedback through surveys, focus groups, or social media interactions. They should also stay updated on industry trends and competitors to stay ahead of the curve and proactively address any emerging customer preferences.