How can brands ensure they are incorporating cultural references in a respectful and authentic manner to truly connect with their diverse audience?

To ensure they are incorporating cultural references in a respectful and authentic manner, brands should first conduct thorough research on the cultures they are referencing to understand their significance and context. They should also involve members of the respective culture in the creative process to provide insights and feedback. Brands should avoid stereotypes and appropriation, instead focusing on celebrating and honoring the culture in a genuine and respectful way. Lastly, brands should be open to feedback and willing to make adjustments to their approach based on the responses of their diverse audience to ensure they are connecting in a meaningful and authentic manner.