How can businesses incentivize and reward their employees for consistently delivering exceptional customer service that leads to increased customer loyalty and positive word-of-mouth marketing?

Businesses can incentivize and reward employees for exceptional customer service by implementing recognition programs, such as Employee of the Month awards or bonuses for exceeding customer satisfaction goals. Providing training and development opportunities to enhance employees' skills and knowledge can also motivate them to deliver exceptional service. Additionally, offering perks such as flexible work schedules, additional paid time off, or gift cards can show appreciation for their hard work and dedication in building customer loyalty and positive word-of-mouth marketing.