How can companies effectively incentivize and reward employees for their contributions to creating a customer-centric culture and driving continuous improvement in the customer experience?

Companies can effectively incentivize and reward employees by implementing performance-based bonuses, recognition programs, and career advancement opportunities tied to customer-centric metrics. Providing ongoing training and development to enhance employees' skills in delivering exceptional customer service can also serve as a valuable incentive. Additionally, creating a positive work environment that values employee feedback and encourages innovation can help foster a culture of continuous improvement in the customer experience. Overall, a combination of monetary and non-monetary rewards, along with a supportive organizational culture, can motivate employees to actively contribute to creating a customer-centric culture and driving continuous improvement.