How can companies effectively incentivize and motivate employees to consistently embody the brand as CX ambassadors and actively contribute to a customer-centric culture?

Companies can effectively incentivize and motivate employees to embody the brand as CX ambassadors by providing recognition and rewards for exceptional customer service. Offering training and development opportunities to enhance skills and knowledge about the brand and customer-centric practices can also motivate employees. Creating a positive work environment that values and encourages employee input and feedback can help foster a culture of customer-centricity. Additionally, aligning performance metrics and goals with customer satisfaction and loyalty can further incentivize employees to prioritize customer experience.