How can companies incentivize customers to provide valuable feedback in their surveys, ensuring a higher response rate and more insightful data to drive improvements in their customer-centric culture?

Companies can incentivize customers to provide valuable feedback in surveys by offering rewards such as discounts, coupons, or entries into a prize draw. They can also personalize the survey experience by tailoring questions to the customer's specific interactions with the company. Additionally, companies can emphasize the importance of feedback by highlighting how it will be used to make improvements and enhance the overall customer experience. By actively listening to customer feedback, responding promptly, and implementing suggested changes, companies can demonstrate their commitment to a customer-centric culture and encourage more customers to participate in surveys.