How can companies incentivize and reward collaboration between different CX-related roles to ensure long-term success and sustainability of their customer experience strategies?

Companies can incentivize and reward collaboration between different CX-related roles by establishing clear goals and objectives that are aligned with the overall customer experience strategy. They can also create a culture of recognition and appreciation for teamwork and collaboration, through regular feedback, rewards, and recognition programs. Additionally, providing training and resources to help employees understand each other's roles and responsibilities can foster better collaboration. Finally, implementing cross-functional teams and projects that require collaboration can help break down silos and encourage teamwork among different CX-related roles.