How can businesses ensure that they are effectively and proactively seeking out negative customer feedback in order to continuously improve their products and services?

Businesses can ensure they are effectively seeking out negative customer feedback by implementing various feedback channels such as surveys, social media monitoring, and customer service interactions. They should encourage customers to provide honest feedback and make it easy for them to do so. Additionally, businesses can proactively seek out negative feedback by regularly monitoring review platforms and addressing any issues promptly. By actively seeking out and addressing negative feedback, businesses can continuously improve their products and services to better meet customer needs and expectations.